"Milgram much preferred to tackle subjects that affected the average man or woman on the street. For example, once his mother-in-law asked him why people no longer gave up their seats on the subway. Milgram reasoned that New Yorkers were not hard and cold city dwellers, but instead were inhibited against engaging each other. He sent out his students to investigate this and concluded that his theory was accurate. In 1972, he returned to Paris to study Parisian's mental maps of their city with New Yorker's mental maps of New York."
Stanley Milgram, Heather Miller (May 1997).
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